About Me – Your Digital Marketing Partner

My name is Riyansh Gupta, and I am a passionate and fast-growing Digital Marketer currently pursuing BBA in Digital Marketing.

I specialize in SEO, content strategy, social media optimization, analytics, and performance marketing.

I believe in continuous learning, practical execution, and helping businesses grow through data-driven marketing techniques.

I started my digital marketing journey with a strong desire to understand how brands grow online.

Over time, I have developed hands-on experience with real projects, internships, and my own websites.

I am still learning, improving, and experimenting with new tools every day to become a complete full-stack digital marketer.

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My Internship Experience at Student Saathi

I completed an internship at Student Saathi, a fast-growing EdTech platform that helps students discover the right colleges. This internship helped me gain real industry exposure and practical experience in multiple marketing roles:

Content Writing

• Wrote SEO-friendly blogs, articles, and website content

• Conducted keyword research using Google Keyword Planner

• Created content strategies to improve search visibility

Social Media Optimization

• Managed Instagram, Facebook, and LinkedIn pages

• Designed posts, reels, and engagement campaigns

• Analyzed audience behavior and optimized content performance

SEO Implementation

• Worked on on-page SEO and off-page SEO

• Improved website ranking using targeted keywords

• Assisted in backlink building, site audits, and Google search improvements

This internship allowed me to work on real tasks and understand how marketing performs in a practical environment.

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Projects I Am Currently Working On

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1. MatizBrite.in – My E-Commerce Website

I am currently managing my own e-commerce project MatizBrite.in, where I sell different types of kitchen and household scrubbers.
Here, I handle:

• SEO implementation

• Product listings

• Social media promotions

• Website content

• Branding

This project helps me learn real-world marketing, product strategy, and customer behavior.​

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2. WebMatrix – My Digital Marketing Portfolio

WebMatrix, the website you are currently viewing, is my personal portfolio where I provide digital marketing solutions for different industries.
I offer:

• SEO services

• Social media management

• Google Ads setup

• Content marketing

• Website growth strategies

I built WebMatrix to showcase my skills and help businesses improve their online presence through modern digital marketing practices.

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My Skills and Digital Marketing Tools

I actively work with several tools and technologies, including:

• Google Analytics

• Google Search Console

• Google Tag Manager

• Google My Business

• Keyword research tools

• SEO on-page and off-page

• HTML and CSS (basic front-end skills)

• Lead generation techniques

• Tally ERP 9 & Tally Prime

• Social media management tools

I keep upgrading my skills to stay updated with the latest marketing trends and tools.

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My Vision as a Digital Marketer

I enjoy solving marketing problems through creativity, research, and analytics. My long-term goal is to become a full-stack digital marketing expert who can handle SEO, SEM, content marketing, social media, PPC, branding, and analytics with complete confidence.

I believe in:

• Continuous learning

• Practical execution

• Real results

• Helping businesses grow online

• Building long-term digital assets

Every project I work on helps me grow as a digital marketer and pushes me to learn new strategies.

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Final Note

I am still learning, improving, and growing every day. Digital marketing is not just a career for me—it is something I truly enjoy. My goal is to help brands grow through high-quality strategies, meaningful content, and smart marketing practices.

If you are looking for a dedicated digital marketer, feel free to connect with me through WebMatrix.